Our animal shelter has a Facebook page and updates all the time about the sweet pets that are available for adoption. It seems to work well for them- so many people follow the FB page and share the pictures of pets who need homes (they have a little write up for each one about their past history and needs, and something sweet about them). I love following it and watching the pets get adopted (at the end of every day they do a "We've been adopted" photo collage with all the pets who are adopted that day. FYI Keep up the great work. I'm a huge animal lover.